:root {
  --ink: #2b1e2d;
  --paper: #fffaf0;
  --white: #fffdf8;
  --orange: #f3a7c0;
  --berry: #d94a6b;
  --blue: #b9cdf2;
  --lime: #dce18e;
  --butter: #f5e5ad;
  --blush: #f7d3de;
  --green: #23483b;
  --line: rgba(43, 30, 45, .24);
  --pad: clamp(1.25rem, 4vw, 4.5rem);
  --display: 'Bowlby One', 'Arial Black', sans-serif;
  --accent: 'Fraunces', Georgia, serif;
  --serif: 'DM Sans', 'Avenir Next', sans-serif;
  --sans: 'DM Sans', 'Avenir Next', Arial, sans-serif;
}

* { box-sizing: border-box; }
html { max-width: 100%; overflow-x: clip; scroll-behavior: smooth; }
body { max-width: 100%; margin: 0; overflow-x: clip; background: var(--paper); color: var(--ink); font-family: var(--sans); font-size: 1rem; line-height: 1.55; }
img, video { display: block; width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
::selection { background: var(--orange); color: var(--ink); }

.progress { position: fixed; top: 0; left: 0; z-index: 99; width: 100%; height: 3px; }
.progress span { display: block; width: 0; height: 100%; background: var(--orange); }
.site-header { position: sticky; top: 0; z-index: 50; min-height: 72px; padding: 0 var(--pad); display: flex; align-items: center; justify-content: space-between; gap: 2rem; background: rgba(43,30,45,.96); color: var(--white); border-bottom: 1px solid rgba(255,255,255,.3); backdrop-filter: blur(14px); }
.wordmark { font-family: var(--accent); font-size: 1.65rem; font-weight: 900; letter-spacing: -.045em; text-decoration: none; }
.wordmark span { color: var(--orange); }
nav { display: flex; align-items: center; gap: clamp(1rem, 2.5vw, 2rem); }
nav a { text-decoration: none; font-size: .86rem; font-weight: 700; text-transform: uppercase; letter-spacing: .08em; }
.nav-cta { border-bottom: 2px solid var(--orange); }
.menu-toggle { display: none; border: 0; background: transparent; color: inherit; font: 700 .8rem var(--sans); text-transform: uppercase; letter-spacing: .08em; }

.hero { min-height: calc(100svh - 72px); display: grid; grid-template-columns: 1.03fr .97fr; grid-template-rows: 1fr auto; overflow: hidden; background: var(--green); color: var(--ink); }
.hero-copy { position: relative; z-index: 2; min-width: 0; padding: clamp(4rem, 8vw, 8rem) var(--pad) 4rem; display: flex; flex-direction: column; justify-content: center; }
.eyebrow, .section-number { margin: 0 0 1.4rem; font-size: .76rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
h1, h2, h3 { margin: 0; font-family: var(--display); font-weight: 400; letter-spacing: -.04em; line-height: .9; }
h1 { max-width: 900px; font-size: clamp(4rem, 8.5vw, 9.8rem); text-transform: uppercase; }
h1 em, h2 em, h3 em { font-family: var(--accent); font-weight: 800; font-style: italic; letter-spacing: -.045em; }
.hero h1 span { display: block; }
.hero-last-name { margin-left: clamp(1rem, 6vw, 7rem); color: var(--berry); }
.hero-intro { max-width: 620px; margin: 2rem 0; font-family: var(--serif); font-size: clamp(1.2rem, 1.8vw, 1.7rem); line-height: 1.42; }
.hero-actions, .case-links, .contact-links { display: flex; align-items: center; flex-wrap: wrap; gap: 1.25rem; }
.button { min-height: 48px; padding: .86rem 1.2rem; display: inline-flex; align-items: center; justify-content: space-between; gap: 1.5rem; border: 1.5px solid var(--ink); border-radius: 999px; text-decoration: none; font-size: .84rem; font-weight: 800; letter-spacing: .05em; text-transform: uppercase; box-shadow: 3px 3px 0 var(--ink); transition: transform .2s ease, background .2s ease, color .2s ease; }
.button:hover { transform: translateY(-3px); }
.button-dark { background: var(--green); color: var(--white); }
.button-light { background: var(--white); color: var(--ink); }
.button-accent { background: var(--butter); color: var(--ink); border-color: var(--ink); }
.text-link { display: inline-block; padding-bottom: .15rem; border-bottom: 1px solid currentColor; text-decoration: none; font-weight: 700; }
.hero-copy { background: var(--blush); }
.hero .light-link { color: var(--ink); }
.hero-showcase { position: relative; min-height: 650px; padding: 6rem 1.4rem 2.5rem; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); align-items: center; gap: 1.25rem; overflow: hidden; background-color: var(--green); background-image: radial-gradient(rgba(245,229,173,.48) 1.25px, transparent 1.25px); background-size: 22px 22px; }
.hero-card { position: relative; width: 100%; display: block; overflow: hidden; border: 2px solid var(--ink); background: var(--blue); box-shadow: 7px 7px 0 var(--orange); color: var(--ink); text-decoration: none; transition: transform .35s ease, z-index 0s; }
.hero-card:hover { z-index: 5; transform: rotate(0) translateY(-8px); }
.hero-card img { width: 100%; height: auto; object-fit: contain; background: var(--paper); transition: transform .5s ease; }
.hero-card:hover img { transform: scale(1.025); }
.hero-card span { height: 38px; padding: 0 .75rem; display: flex; align-items: center; justify-content: space-between; gap: .75rem; background: var(--blue); font-size: .68rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.hero-card b { color: var(--berry); }
.hero-card-main { z-index: 3; transform: rotate(-2deg); }
.hero-card-top { z-index: 2; transform: translateY(-1rem) rotate(2deg); }
.hero-card-bottom { z-index: 4; transform: rotate(1.5deg); }
.hero-seal { position: absolute; z-index: 6; left: 2.5%; top: 5%; width: 106px; height: 106px; display: grid; place-content: center; border: 2px solid var(--ink); border-radius: 50%; background: var(--butter); color: var(--ink); text-align: center; text-transform: uppercase; transform: rotate(-8deg); box-shadow: 4px 4px 0 var(--orange); }
.hero-seal span { font-size: .6rem; font-weight: 900; letter-spacing: .08em; }
.hero-seal strong { font-family: var(--accent); font-size: 2rem; font-weight: 900; line-height: 1; }
.hero-proof { grid-column: 1 / -1; padding: 1rem var(--pad); display: flex; justify-content: space-between; gap: 1.5rem; border-top: 1.5px solid var(--ink); background: var(--butter); color: var(--ink); font-size: .68rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }

.ticker { overflow: hidden; border-block: 1.5px solid var(--ink); background: var(--orange); }
.ticker div { width: max-content; padding: .7rem 0; font-size: .8rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; animation: ticker 26s linear infinite; }
.ticker-set { display: inline-block; padding-right: 1.5rem; }
.ticker b { margin: 0 1rem; font-weight: inherit; }
@keyframes ticker { to { transform: translateX(-50%); } }

.work, .art { padding: clamp(5rem, 10vw, 10rem) var(--pad); }
.work { background: var(--paper); }
.section-heading { display: grid; grid-template-columns: .55fr 1.2fr .75fr; gap: 2rem; align-items: end; margin-bottom: clamp(4rem, 8vw, 8rem); }
.section-heading h2 { font-size: clamp(3.1rem, 6vw, 7rem); }
.section-heading > p:last-child { max-width: 34rem; margin: 0 0 .5rem; font-family: var(--serif); font-size: 1.15rem; }

.case { display: grid; grid-template-columns: 1.08fr .92fr; min-height: 720px; margin-bottom: clamp(3rem, 7vw, 7rem); border: 1.5px solid var(--ink); background: var(--white); box-shadow: 7px 7px 0 var(--ink); }
.case-copy { padding: clamp(2rem, 5vw, 5rem); display: flex; flex-direction: column; justify-content: center; }
.case-meta { display: flex; justify-content: space-between; gap: 1rem; margin-bottom: 2.5rem; padding-bottom: .75rem; border-bottom: 1px solid currentColor; font-size: .7rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.case h3 { font-size: clamp(3rem, 5.1vw, 6rem); }
.case-lede { max-width: 38rem; margin: 1.5rem 0 2.25rem; font-family: var(--serif); font-size: clamp(1.15rem, 1.6vw, 1.45rem); line-height: 1.45; }
.case-snapshot { margin: 0 0 2rem; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-block: 1px solid currentColor; }
.case-snapshot div { min-width: 0; padding: .85rem .8rem .85rem 0; }
.case-snapshot div + div { padding-left: .8rem; border-left: 1px solid currentColor; }
.case-snapshot span { display: block; margin-bottom: .25rem; font-size: .62rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.case-snapshot strong { display: block; font-size: .78rem; line-height: 1.35; }
.strategy-artifact { margin: 0 0 2.25rem; padding: 1.15rem; border: 1.5px solid var(--ink); background: var(--paper); color: var(--ink); box-shadow: 4px 4px 0 var(--ink); }
.artifact-heading { margin-bottom: 1rem; display: flex; justify-content: space-between; gap: 1rem; align-items: baseline; }
.artifact-heading span { flex: 0 0 auto; color: var(--berry); font-size: .62rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.artifact-heading strong { font-family: var(--accent); font-size: 1.05rem; line-height: 1.15; text-align: right; }
.strategy-artifact blockquote { margin: 1rem 0 0; padding: 1rem 0 0; border-top: 1.5px solid var(--ink); font-family: var(--accent); font-size: 1.1rem; font-weight: 800; line-height: 1.25; }
.tension-chain { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border: 1px solid var(--ink); }
.tension-chain div { min-width: 0; padding: .85rem; }
.tension-chain div + div { border-left: 1px solid var(--ink); }
.tension-chain b { display: block; margin-bottom: .35rem; color: var(--berry); font-size: .64rem; letter-spacing: .08em; text-transform: uppercase; }
.tension-chain p { margin: 0; font-size: .78rem; line-height: 1.4; }
.artifact-skinfit { background: var(--butter); }
.position-map { position: relative; height: 250px; margin: .5rem 0 1rem; border-left: 2px solid var(--ink); border-bottom: 2px solid var(--ink); background-image: linear-gradient(rgba(43,30,45,.12) 1px, transparent 1px), linear-gradient(90deg, rgba(43,30,45,.12) 1px, transparent 1px); background-size: 25% 25%; }
.position-map::before { content: ''; position: absolute; left: 50%; top: 0; bottom: 0; border-left: 1px dashed rgba(43,30,45,.45); }
.position-map::after { content: ''; position: absolute; top: 50%; left: 0; right: 0; border-top: 1px dashed rgba(43,30,45,.45); }
.axis-y, .axis-x { position: absolute; z-index: 2; font-size: .58rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.axis-y { left: .45rem; top: .4rem; }
.axis-x { right: .45rem; bottom: .35rem; }
.map-label { position: absolute; z-index: 2; padding: .35rem .5rem; border: 1px solid var(--ink); background: var(--paper); font-size: .62rem; font-style: normal; font-weight: 800; }
.map-clean { left: 10%; top: 24%; }
.map-longwear { right: 10%; bottom: 17%; }
.map-skincare { left: 12%; bottom: 16%; }
.brand-marker { position: absolute; z-index: 3; right: 9%; top: 16%; padding: .5rem .65rem; border: 2px solid var(--ink); border-radius: 999px; background: var(--blue); color: var(--ink); box-shadow: 3px 3px 0 var(--berry); font-family: var(--accent); font-size: 1rem; transform: rotate(-4deg); }
.artifact-payoff { margin: 0; font-weight: 800; line-height: 1.4; }
.artifact-shein { background: var(--butter); box-shadow: 4px 4px 0 var(--orange); }
.evidence-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border: 1.5px solid var(--ink); }
.evidence-row div { min-width: 0; padding: .85rem; }
.evidence-row div + div { border-left: 1px solid var(--ink); }
.evidence-row strong { display: block; font-family: var(--display); font-size: clamp(1.5rem, 2.5vw, 2.5rem); font-weight: 400; line-height: 1; }
.evidence-row p { margin: .55rem 0 0; font-size: .75rem; line-height: 1.35; }
.artifact-scrub { background: var(--lime); }
.experience-journey { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border: 1.5px solid var(--ink); }
.experience-journey div { min-width: 0; padding: .8rem; }
.experience-journey div + div { border-left: 1px solid var(--ink); }
.experience-journey b { display: block; color: var(--berry); font-size: .65rem; }
.experience-journey strong { display: block; margin: .65rem 0 .35rem; font-family: var(--display); font-size: 1rem; font-weight: 400; text-transform: uppercase; }
.experience-journey p { margin: 0; font-size: .72rem; line-height: 1.35; }
.artifact-spotify { border-color: rgba(255,255,255,.65); background: var(--blush); box-shadow: 4px 4px 0 var(--orange); }
.retention-loop { display: flex; align-items: center; gap: .45rem; }
.retention-loop span { flex: 1 1 0; padding: .65rem; border: 1px solid var(--ink); background: var(--paper); font-size: .68rem; font-weight: 900; line-height: 1.25; text-align: center; }
.retention-loop b { color: var(--berry); }
.case-facts { margin: 0 0 2.25rem; }
.case-facts div { display: grid; grid-template-columns: 8rem 1fr; gap: 1rem; padding: 1rem 0; border-top: 1px solid currentColor; }
.case-facts dt { font-size: .72rem; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.case-facts dd { margin: 0; }
.measure-note { margin: -.5rem 0 2rem; padding: 1rem 1.1rem; border: 1.5px solid var(--ink); background: rgba(255,255,255,.48); box-shadow: 3px 3px 0 var(--ink); }
.measure-note span { display: block; margin-bottom: .35rem; font-size: .7rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.measure-note p { margin: 0; font-size: .9rem; line-height: 1.45; }
.case-visual { min-width: 0; overflow: hidden; background: var(--ink); }
.case-visual img { height: 100%; object-fit: cover; transition: transform .55s ease; }
.case:hover .case-visual > img:first-child { transform: scale(1.02); }
.case-visual-stack { position: relative; min-height: 720px; padding: clamp(1.5rem, 3vw, 3rem); background: var(--green); }
.case-visual-stack .case-main { width: 94%; height: auto; margin: 8% auto 0; object-fit: contain; border: 1px solid rgba(255,255,255,.3); box-shadow: 0 24px 60px rgba(0,0,0,.32); transform: rotate(-1.25deg); }
.case-visual-stack .case-float { position: absolute; right: 4%; bottom: 6%; width: 68%; height: auto; object-fit: contain; border: 8px solid var(--paper); box-shadow: 0 20px 50px rgba(0,0,0,.28); transform: rotate(2deg); }
.case-jolene .case-copy { background: var(--blue); }
.case-skinfit { grid-template-columns: .92fr 1.08fr; }
.case-skinfit .case-copy { background: var(--blush); }
.skinfit-story { padding: clamp(1rem, 3vw, 2.5rem); display: grid; align-content: center; gap: 1.25rem; background: var(--lime); }
.skinfit-story figure { margin: 0; overflow: hidden; border: 1.5px solid var(--ink); background: var(--paper); box-shadow: 5px 5px 0 var(--ink); }
.skinfit-story img { width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; }
.skinfit-story figcaption { min-height: 44px; padding: .65rem .8rem; display: flex; align-items: center; justify-content: space-between; gap: 1rem; border-top: 1.5px solid var(--ink); background: var(--paper); font-size: .72rem; font-weight: 900; letter-spacing: .09em; text-transform: uppercase; }
.skinfit-story figcaption b { color: var(--berry); }
.skinfit-product-frame img { object-position: top; }
.case-scrub .case-copy { background: var(--butter); }
.scrub-grid { padding: clamp(1.25rem, 3vw, 3rem); display: grid; align-content: center; gap: 1rem; background: var(--blue); }
.scrub-grid img { height: auto; box-shadow: 0 20px 44px rgba(0,0,0,.24); }
.scrub-grid img:last-child { width: 74%; margin-left: auto; transform: rotate(-2deg); }

.case-shein { grid-template-columns: .94fr 1.06fr; background: var(--green); color: var(--white); }
.case-shein .case-copy { background: var(--green); }
.case-shein h3 em { color: var(--orange); }
.case-shein .button { border-color: var(--white); box-shadow: 3px 3px 0 var(--orange); }
.shein-dashboard { padding: clamp(2rem, 5vw, 5rem); display: flex; flex-direction: column; justify-content: center; background: var(--blush); color: var(--ink); }
.dashboard-kicker { margin: 0 0 1.25rem; font-size: .75rem; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.stat-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1rem; }
.stat-card { min-height: 210px; padding: 1.25rem; display: flex; flex-direction: column; border: 1.5px solid var(--ink); background: var(--paper); box-shadow: 4px 4px 0 var(--ink); }
.stat-card:nth-child(2) { background: var(--blue); }
.stat-card:nth-child(3) { background: var(--butter); }
.stat-card:nth-child(4) { background: var(--lime); }
.stat-card strong { font-family: var(--display); font-size: clamp(2.4rem, 4vw, 4.6rem); font-weight: 400; line-height: 1; letter-spacing: -.05em; }
.stat-card span { max-width: 15rem; margin-top: .75rem; font-size: .88rem; font-weight: 700; line-height: 1.35; }
.stat-card i { height: 9px; margin-top: auto; border: 1px solid var(--ink); background: linear-gradient(90deg, var(--berry) var(--value), transparent var(--value)); }
.insight-statement { margin: 1.5rem 0 0; padding: 1.25rem 0 0; border-top: 1.5px solid var(--ink); }
.insight-statement span { display: block; margin-bottom: .45rem; font-size: .68rem; font-weight: 900; letter-spacing: .11em; text-transform: uppercase; }
.insight-statement p { margin: 0; font-family: var(--accent); font-size: clamp(1.35rem, 2.2vw, 2.2rem); font-weight: 800; line-height: 1.15; }
.research-note { margin: 1rem 0 0; font-size: .75rem; line-height: 1.45; }

.case-mini { display: grid; grid-template-columns: 1.2fr .8fr; gap: clamp(2rem, 5vw, 5rem); padding: clamp(1.25rem, 3vw, 3rem); border: 1.5px solid var(--ink); background: var(--green); color: var(--white); align-items: center; box-shadow: 7px 7px 0 var(--orange); }
.spotify-visuals { display: grid; gap: 1.25rem; }
.case-mini-image { margin: 0; overflow: hidden; border: 1px solid rgba(255,255,255,.35); background: #171717; box-shadow: 5px 5px 0 var(--orange); }
.case-mini-image a { display: block; }
.case-mini-image img { aspect-ratio: 16 / 9; object-fit: cover; }
.case-mini-image figcaption { padding: .65rem .8rem; display: flex; justify-content: space-between; gap: 1rem; border-top: 1px solid rgba(255,255,255,.3); font-size: .68rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.case-mini-image figcaption span:last-child { color: var(--orange); }
.case-mini h3 { margin-bottom: 1.5rem; font-size: clamp(2.2rem, 4vw, 4.8rem); }
.case-mini p { max-width: 36rem; }
.case-snapshot-dark { border-color: rgba(255,255,255,.45); }
.mini-facts { margin: 0 0 2rem; }
.mini-facts div { padding: .9rem 0; border-top: 1px solid rgba(255,255,255,.35); }
.mini-facts dt { margin-bottom: .3rem; color: var(--orange); font-size: .68rem; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.mini-facts dd { margin: 0; font-size: .92rem; line-height: 1.5; }
.measure-note-dark { border-color: rgba(255,255,255,.55); background: rgba(255,255,255,.07); box-shadow: 3px 3px 0 var(--orange); }

.art { background: var(--ink); color: var(--white); }
.art h2 em { color: var(--orange); }
.art .section-heading { border-color: rgba(255,255,255,.3); }
.content-practice { margin: 0 0 2.5rem; padding: clamp(1.4rem, 3vw, 2.5rem); display: grid; grid-template-columns: .72fr 1fr 1.05fr; gap: clamp(1.25rem, 3vw, 3rem); align-items: center; border: 1.5px solid var(--ink); background: var(--lime); color: var(--ink); box-shadow: 7px 7px 0 var(--orange); }
.content-practice h3 { font-size: clamp(2.2rem, 4vw, 4.8rem); }
.content-practice h3 em { color: var(--berry); }
.content-practice > p { margin: 0; font-family: var(--serif); font-size: clamp(1.05rem, 1.35vw, 1.25rem); line-height: 1.45; }
.content-kicker { margin: 0 0 .75rem; font-size: .7rem; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.content-skills { display: flex; flex-wrap: wrap; gap: .55rem; }
.content-skills span { padding: .55rem .7rem; border: 1.5px solid var(--ink); border-radius: 999px; background: var(--paper); font-size: .68rem; font-weight: 900; letter-spacing: .055em; text-transform: uppercase; }
.art-grid { display: grid; grid-template-columns: repeat(12, 1fr); grid-auto-flow: dense; gap: 1rem; }
.art-grid figure { margin: 0; overflow: hidden; border: 1px solid rgba(255,255,255,.4); background: var(--ink); }
.art-grid figure.art-featured { grid-column: span 7; grid-row: span 2; }
.art-grid figure.art-portrait { grid-column: span 5; }
.art-grid figure.art-landscape { grid-column: span 6; }
.art-grid figure.art-square { grid-column: span 12; }
.art-grid img, .art-grid video { width: 100%; background: var(--ink); object-fit: cover; }
.art-featured video { aspect-ratio: 4 / 5; }
.art-portrait video { aspect-ratio: 9 / 16; }
.art-landscape img { aspect-ratio: 4 / 3; }
.art-square img { aspect-ratio: 16 / 7; object-fit: contain; }
.art-grid figcaption { padding: .9rem .75rem 1.15rem; display: flex; justify-content: space-between; gap: 1rem; border-top: 1px solid rgba(255,255,255,.4); background: var(--ink); font-size: .7rem; letter-spacing: .09em; text-transform: uppercase; }
.art-grid figcaption span:first-child { color: var(--butter); font-weight: 800; }
.art-grid figcaption span:last-child { color: var(--orange); }

.about { padding: clamp(5rem, 10vw, 10rem) var(--pad); display: grid; grid-template-columns: minmax(260px, .65fr) 1fr; gap: clamp(2rem, 7vw, 8rem); overflow: hidden; background: var(--blue); }
.about-label { position: relative; min-height: 340px; }
.portrait-frame { position: relative; max-width: 460px; margin: 2rem 0 0; transform: rotate(-2.5deg); }
.portrait-frame::before { content: ''; position: absolute; inset: 14px -12px -12px 14px; z-index: 0; border: 1.5px solid var(--ink); border-radius: 45% 55% 48% 52% / 35% 42% 58% 65%; background: var(--butter); }
.portrait-frame img { position: relative; z-index: 1; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 38%; border: 1.5px solid var(--ink); border-radius: 45% 55% 48% 52% / 35% 42% 58% 65%; }
.portrait-frame figcaption { position: absolute; z-index: 2; right: -1rem; bottom: 1.25rem; padding: .6rem .8rem; border: 1.5px solid var(--ink); border-radius: 999px; background: var(--blush); font-size: .72rem; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; transform: rotate(3deg); }
.about-copy { position: relative; z-index: 1; max-width: 980px; }
.about-copy h2 { font-size: clamp(3rem, 6vw, 7rem); }
.about-copy > p { max-width: 780px; font-family: var(--serif); font-size: clamp(1.15rem, 1.6vw, 1.4rem); }
.capabilities { display: flex; flex-wrap: wrap; gap: .65rem; margin-top: 2.5rem; }
.capabilities span { padding: .65rem .85rem; border: 1.5px solid var(--ink); border-radius: 999px; background: var(--paper); font-size: .75rem; font-weight: 800; text-transform: uppercase; letter-spacing: .06em; }

.contact { min-height: 72vh; padding: clamp(4rem, 8vw, 8rem) var(--pad) 2rem; display: flex; flex-direction: column; background: var(--green); color: var(--white); }
.contact h2 em { color: var(--orange); }
.contact-main { margin: auto 0; }
.contact h2 { font-size: clamp(3.5rem, 8vw, 9rem); }
.contact-main > p { max-width: 620px; margin: 2rem 0; font-family: var(--serif); font-size: 1.3rem; }
.light-link { color: var(--white); }
.contact-directory { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); max-width: 980px; border-top: 1px solid rgba(255,255,255,.48); }
.contact-directory a { position: relative; min-height: 118px; padding: 1.15rem 3.5rem 1.15rem 0; display: flex; flex-direction: column; justify-content: space-between; border-bottom: 1px solid rgba(255,255,255,.48); color: var(--white); text-decoration: none; transition: color .2s ease, padding-left .2s ease; }
.contact-directory a:nth-child(odd) { padding-right: 4rem; border-right: 1px solid rgba(255,255,255,.48); }
.contact-directory a:nth-child(even) { padding-left: 2rem; }
.contact-directory a:hover { color: var(--orange); }
.contact-directory span { font-size: .72rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.contact-directory strong { overflow-wrap: anywhere; font-family: var(--accent); font-size: clamp(1.15rem, 2vw, 1.7rem); font-weight: 800; letter-spacing: -.035em; }
.contact-directory b { position: absolute; top: 1rem; right: 1.1rem; font-size: 1.1rem; }
.contact footer { margin-top: 5rem; padding-top: 1.25rem; display: flex; justify-content: space-between; gap: 1rem; border-top: 1px solid rgba(255,255,255,.48); font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; }

.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s ease; }
.reveal.is-visible { opacity: 1; transform: none; }

@media (min-width: 951px) {
  .hero-copy { container-type: inline-size; }
  .hero h1 { font-size: clamp(4rem, 13cqi, 8.5rem); }
  .hero-last-name { margin-left: clamp(.35rem, 1.5cqi, 1.25rem); }

  .case { align-items: start; }
  .case-visual,
  .case-shein .shein-dashboard {
    position: sticky;
    top: 72px;
    align-self: start;
    width: 100%;
    height: calc(100vh - 72px);
    min-height: 620px;
  }

  .skinfit-story {
    display: block;
    overflow: hidden;
  }
  .skinfit-story figure {
    position: absolute;
    top: 50%;
    right: clamp(1rem, 3vw, 2.5rem);
    left: clamp(1rem, 3vw, 2.5rem);
    margin: 0;
    opacity: 0;
    pointer-events: none;
    transform: translateY(calc(-50% + 22px));
    transition: opacity .35s ease, transform .45s cubic-bezier(.2,.8,.2,1);
  }
  .skinfit-story figure.is-active {
    z-index: 1;
    opacity: 1;
    pointer-events: auto;
    transform: translateY(-50%);
  }
  .skinfit-story img {
    display: block;
    width: 100%;
    height: auto;
    aspect-ratio: 16 / 9;
    object-fit: cover;
  }

  .scrub-grid {
    grid-template-rows: repeat(2, minmax(0, 1fr));
    align-content: stretch;
  }
  .scrub-grid img,
  .scrub-grid img:last-child {
    width: 100%;
    height: 100%;
    margin: 0;
    object-fit: cover;
  }
  .scrub-grid img:last-child { transform: rotate(-1deg) scale(.96); }

  .case-shein .shein-dashboard { justify-content: center; }
  .case-shein .stat-card { min-height: 165px; }
}

@media (max-width: 950px) {
  .hero, .case, .case-skinfit, .case-shein, .case-mini { grid-template-columns: 1fr; }
  .hero-copy { min-height: 68vh; }
  .hero-showcase { min-height: 420px; }
  .hero-proof { grid-column: 1; }
  .section-heading { grid-template-columns: 1fr; }
  .section-heading > p:last-child { max-width: 46rem; }
  .content-practice { grid-template-columns: 1fr 1fr; }
  .content-skills { grid-column: 1 / -1; }
  .case-skinfit .case-copy { order: 2; }
  .case-skinfit .case-visual { order: 1; }
  .case-visual-stack { min-height: 620px; }
  .art-grid figure.art-featured, .art-grid figure.art-portrait, .art-grid figure.art-landscape, .art-grid figure.art-square { grid-column: span 6; grid-row: auto; }
  .about { grid-template-columns: 1fr; }
  .about-label { min-height: 230px; }
}

@media (max-width: 680px) {
  .site-header { min-height: 64px; }
  .menu-toggle { display: block; }
  nav { position: absolute; top: 64px; left: 0; width: 100%; padding: 1.25rem var(--pad) 1.75rem; display: none; align-items: flex-start; flex-direction: column; background: var(--ink); border-bottom: 1px solid var(--orange); }
  nav.is-open { display: flex; }
  .hero { min-height: auto; }
  .hero-copy { min-height: 70svh; padding: 3rem 1.25rem 3.5rem; overflow: hidden; }
  .hero h1 { max-width: 100%; font-size: clamp(3rem, 13.2vw, 3.25rem); }
  .hero-last-name { margin-left: .3rem; }
  .eyebrow { max-width: 100%; font-size: .7rem; line-height: 1.5; }
  .hero-actions { width: 100%; align-items: flex-start; flex-direction: column; }
  .hero-actions .button { width: min(100%, 330px); }
  .hero-actions .text-link { max-width: 100%; }
  .hero-showcase { min-height: 0; padding: 7rem 1.5rem 3rem; grid-template-columns: 1fr; gap: 1.5rem; }
  .hero-card { width: 100%; max-width: 480px; justify-self: center; }
  .hero-card-main, .hero-card-top, .hero-card-bottom { transform: none; }
  .hero-card span { padding-inline: .65rem; gap: .5rem; font-size: .62rem; }
  .hero-seal { width: 88px; height: 88px; left: 2%; top: 3%; }
  .hero-proof { align-items: flex-start; flex-direction: column; gap: .35rem; }
  .case-snapshot { grid-template-columns: 1fr; }
  .case-snapshot div + div { padding-left: 0; border-left: 0; border-top: 1px solid currentColor; }
  .artifact-heading { align-items: flex-start; flex-direction: column; }
  .artifact-heading strong { text-align: left; }
  .tension-chain, .evidence-row, .experience-journey { grid-template-columns: 1fr; }
  .tension-chain div + div, .evidence-row div + div, .experience-journey div + div { border-left: 0; border-top: 1px solid var(--ink); }
  .retention-loop { align-items: stretch; flex-direction: column; }
  .retention-loop b { text-align: center; transform: rotate(90deg); }
  .section-heading { margin-bottom: 3rem; }
  .case { min-height: 0; margin-bottom: 2rem; }
  .case-copy { padding: 2rem 1.25rem; }
  .case-meta { align-items: flex-start; flex-direction: column; gap: .4rem; margin-bottom: 1.75rem; }
  .case-facts div { grid-template-columns: 1fr; gap: .3rem; }
  .case-visual-stack { min-height: 0; padding: 1rem; display: grid; gap: 1rem; }
  .case-visual-stack .case-main { width: 100%; margin: 0; transform: none; }
  .case-visual-stack .case-float { position: static; width: 86%; margin-left: auto; border-width: 5px; transform: rotate(1deg); }
  .skinfit-story, .scrub-grid { padding: 1rem; }
  .shein-dashboard { padding: 2rem 1.25rem; }
  .stat-grid { grid-template-columns: 1fr; }
  .stat-card { min-height: 170px; }
  .case-mini { padding: 1rem 1rem 2rem; }
  .case-mini > div:last-child { padding: 1rem .25rem; }
  .content-practice { grid-template-columns: 1fr; }
  .content-skills { grid-column: auto; }
  .art-grid { grid-template-columns: 1fr; }
  .art-grid figure.art-featured, .art-grid figure.art-portrait, .art-grid figure.art-landscape, .art-grid figure.art-square { grid-column: auto; }
  .art-square img { aspect-ratio: 1 / 1; }
  .about-label { min-height: 0; padding-right: 1rem; }
  .portrait-frame figcaption { right: -.5rem; }
  .contact-directory { grid-template-columns: 1fr; }
  .contact-directory a, .contact-directory a:nth-child(odd), .contact-directory a:nth-child(even) { min-height: 102px; padding: 1rem 2.5rem 1rem 0; border-right: 0; }
  .contact footer { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker div { animation: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .button { transition: none; }
}